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Celun travel
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Celun travel


Celun Travel agencia de viajes

Institución: Celun Travel

Rubro: Agencia de viajes

Pieza: Identidad corporativa + frase anclaje.

Conceptual: Marcar el destino

 

"Marcamos tu destino”

El PIN es un elemento usado con frecuencia para marcar destinos en mapas. El significante “marcamos” refuerza la imagen del pin y “destino” alude tanto al destino de viaje como de la vida.

 

Por otro lado el pin es un objeto de uso en oficinas, lo que se enmarca dentro del travel business al que se enfoca Celun.

El trabajo tipográfico juega con distintos alfabetos (occidental, griego y ruso) en alusión a un conjunto ( la agencia) desde el que se da cuenta, o están presentes una multiplicidad de subconjuntos (países, destinos). 

Se agregó al pin, en forma simbólica, un camino y un destino. Esto refuerza el concepto y lo vuelve más pregnante.

Al objeto pin se lo trabajó en su estética, para volverlo semejante a un cristal. Adquiere así, una estética moderna y suntuosa.


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Tel.: 2200-5987


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